Corporate Event Entertainment at The Spiral: Elevating the ZO Club Experience in Hudson Yards
Discover how ARTLEX Entertainment designed a modern musical atmosphere for the ZO Club at The Spiral. The perfect blueprint for Hudson Yards corporate events.
The New Standard of Corporate Hospitality: The Spiral
Located in the heart of Hudson Yards, The Spiral is more than just an office tower—it is a symbol of the future of New York business. For Tishman Speyer’s ZO Club, the goal was to create a curated "Third Space" where the city’s top professionals could connect.
To match the building’s cascading terraces and sustainable, high-tech design, the entertainment required a "Modern-Premium" approach. ARTLEX Entertainment was selected to provide a musical backdrop that felt as innovative as the architecture itself.
Designing the "Future-Forward" Soundscape
In a space like the ZO Club, traditional "wedding music" would feel out of place. Corporate clients at this level demand an atmosphere that is energizing yet non-intrusive.
How ARTLEX Curated the ZO Club Experience:
The "Electric-Chic" Ensemble: We moved away from traditional acoustic setups, opting instead for a fusion of live strings with subtle electronic undercurrents. This provided a "chill-lounge" vibe that facilitated networking without overwhelming conversation.
Modular Performance: Given the multi-level design of The Spiral’s social spaces, our musicians were placed strategically to ensure a seamless "flow" of sound as guests moved from the lounge to the outdoor terraces.
Visual Synergy: Our performers’ attire was curated to match the sleek, minimalist aesthetic of Tishman Speyer’s interior design—ensuring the "look" was as sharp as the "sound."
Enhancing Brand Identity through Music
For Tishman Speyer, the ZO Club is an extension of their brand promise: prestige, wellness, and community. ARTLEX acted as a brand partner, selecting a repertoire that leaned into "New York Cool"—think lo-fi beats met with live cello, or contemporary hits reimagined with a sophisticated, avant-garde twist.
"ARTLEX understands the DNA of a corporate brand. They didn't just play music; they helped define the energy of the space." — Amanda N., Tishman Speyer Event Manager
Hosting an Event in Hudson Yards?
If you are planning a product launch, a high-stakes networking session, or a private corporate celebration at The Spiral or surrounding Hudson Yards venues, your entertainment should reflect your brand’s innovation.
